From A in Norway to Bée in Italy.
The Audi Efficiency Challenge.
You can drive a route as fast as possible. Or as efficiently as possible. That was the aim of the 48 Audi drivers who set off from Ǻ on the Lofoten Islands on September 22 and arrived in Bée on Lake Maggiore nine days later. They had to share the route with normal everyday traffic right across Europe. The result: astonishingly low consumption figures and abundant driving fun – thanks to Audi’s systematic efficiency strategy. And further proof to substantiate our claim of “Vorsprung durch Technik”.