Middle East edition of Audi magazine launched
Dubai – Audi is celebrating the launch of the Middle East edition of the Audi magazine. The Audi magazine will be published biannually and is a tailored version of the successful international edition, which has enjoyed a print run of over 15 years and is available in 25 languages in 70 countries. The magazine will be printed in Arabic and English combined in one publication.
The Audi magazine works with journalists, photographers and designers to cover the latest regional and international news, events and product launches, as well special features about art, design, technology and innovation. The result – wide-ranging topics, a high level of journalism and impressive visual design.
“Audi is the fastest growing premium brand in the Middle East, so we feel it is the perfect time to create a magazine to keep current and prospective customers up to date with the latest Audi news throughout the region and internationally”, said Jeff Mannering, Managing Director Audi Middle East. “The magazine is part of our ongoing global strategy to delight customers and will serve to communicate new model launches, technologies and news, and reinforce our brand claim “Vorsprung durch Technik (Advancement through Technology).”
In keeping with Audi’s innovative approach, the Audi magazine will be available in a range of different formats. The print version of Audi magazine is supplemented by an interactive edition for iPad and iPod. The content of the customer magazine is adapted in a user-friendly manner for the apps, enhanced with numerous films, picture galleries, and full-screen 360-degree rotating views. On the display of the visual quality of the articles becomes an even more palpable experience. Users can navigate through the chapters and stories with the tap of a finger. The magazine can be downloaded from Apple’s App Store, free of charge. In addition to the apps, there is also a browser-based version of Audi magazine, which permits an access on PCs and other digital devices.
The magazine will be mailed to customers throughout the region who have recently joined the world of Audi. It will also be available in Audi showrooms across the region as well as selected 5-star hotels and retail outlets in the UAE.
