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An Adrenalin Fuelled Judging Session Determines the Second Audi Innovation Award Winner

At an energetic and exciting judging session held at Dubai Autodrome, a prestigious panel of 7 judges from the fields of Design and Education met to decide on the top 3 designs for the second Audi Innovation Award. After a morning of putting the Audi TT through its paces on the track, the judges sat down to debate the serious business of determining the winning design for the theme of Autonomy. This ‘first of its kind’ award for Audi in the Middle East, is aimed at regional up and coming designers to stimulate design research and to highlight innovative ideas that will change the future. The purpose of the award is to act as a design and technology industry motivator in the GCC and Levant regions for design innovation. More information can be found at: https:/audiinnovationaward.com.

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The fascination of pure music: 3D sound in the new Audi A8

Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.

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The new Audi A8: “Vorsprung” redefined

The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model again provides the benchmark for “Vorsprung durch Technik” – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for conditionally automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.

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Pole position in the compact segment: The Audi RS 3 Sedan – Update for the Audi RS 3 Sportback

Audi presented the most dynamic model of the A3 model series, the Audi RS 3 Sedan, at this year’s Motor Show in Paris. With a 400 hp five-cylinder engine, groundbreaking efficiency and an even sharper look, it is the first compact Audi sedan to bear the RS label.

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Even sportier and more multifaceted: the second generation of the Audi Q5 and SQ5 arrives in the Middle East

Audi presents another two successful models: The new Q5 and SQ5 are now available in the Middle East markets including Bahrain, KSA, Kuwait, Oman, Qatar, UAE, Lebanon and Jordan. The SUV with the four rings combines the sportiness of an Audi sedan with a multifaceted character of an SUV and a highly flexible interior. Whether its connectivity, efficiency or driver assistance systems – the new Audi Q5 and SQ5 once again set standards in its segment.

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Emotion instead of emission: Audi heading for the motorsport future in electric power

Audi presented the Group’s first all-electric race car in Neuburg on Wednesday night. The Audi e-tron FE04 mirrors the company’s transformation from a classic automobile manufacturer to a forward-thinking mobility provider on the race track.

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Audi Aicon concept car – autonomous on course for the future

With the four-door design vision Audi Aicon, the brand with the four rings is presenting an autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon, too, is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometres on a single charge.

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Return of the RS icon: the new Audi RS 4 Avant

Audi Sport GmbH celebrates the world debut of the new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) at the IAA 2017. It combines high performance with tremendous everyday usability. Its 2.9 TFSI engine with 331 kW (450 hp) and 600 Nm of torque makes it the sporty vanguard of the A4 family. The standard quattro drive distributes the power of the V6 biturbo to all four wheels.

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Pure driving dynamics: the new Audi R8 V10 RWS

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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Audi Innovation Award Submission Deadline extended to 1 October 2017

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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Audi at the IAA 2017: Autonomous driving in three steps

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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Audi uses virtual reality to train Logistics employees

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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DTM: Audi with strong Sunday at Zandvoort

With a strong team performance in the second of the two DTM races at Zandvoort (Netherlands), Audi has maintained the lead in all three of the DTM classifications.

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Red Dot Awards for the Brand Book of Audi Sport

The new Audi Sport Brand Book received three awards at this years “Red Dot Award: Communication Design” event. The painstakingly produced Brand Book from Audi Sport GmbH won in the Books and Film Craft categories - for the book itself and for two of the films produced for it.

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Audi Sport customer racing presents the 100th Audi RS 3 LMS

In its first year, the Audi RS 3 LMS has already been a commercial success for Audi Sport customer racing. At the first Audi Summit hosted in Barcelona, the customer racing department presented the 100th touring car from its production line.

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Audi celebrates fourth victory in 24 Hours of Spa

In one of the most thrilling editions of the 24 Hours of Spa, Audi has clinched its fourth victory in the world’s biggest GT3 endurance race. After 3,824 kilometers, Jules Gounon/Christopher Haase/Markus Winkelhock had a winning advantage of 11.862 seconds. In a very balanced competition, four marques were battling for victory until the end and ultimately claimed the top four positions.

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Audi celebrates fourth victory in 24 Hours of Spa

In one of the most thrilling editions of the 24 Hours of Spa, Audi has clinched its fourth victory in the world’s biggest GT3 endurance race. After 3,824 kilometers, Jules Gounon/Christopher Haase/Markus Winkelhock had a winning advantage of 11.862 seconds. In a very balanced competition, four marques were battling for victory until the end and ultimately claimed the top four positions.

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Audi leads all three DTM classifications after weekend of racing in Moscow

In the first of the two races at the Moscow Raceway, rookie René Rast has sensationally become the DTM’s “mid-point champion” with a lights-to-flag victory to finish in first place. In the second race Audi campaigner Matthias Ekström (Audi Sport Team Abt Sportsline) has recaptured the lead in the DTM. Three Audi drivers are now ranking in the top four spots of the overall classification.

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Audi to be first German manufacturer in Formula E

Audi will be the first German automobile manufacturer to race in Formula E. The brand with the four rings is taking over ABT Sportsline’s place on the grid. The Allgäu-based team has been successfully present in Formula E since the electric racing series’ inception and in the future will be taking care of the Audi race cars as the fielding team. Audi Sport ABT Schaeffler will start the fourth Formula E season in Hong Kong at the beginning of December.

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“International Engine of the Year”: Audi 2.5 TFSI engine is once again best in class

- Another success for Audi at the “International Engine of the Year Awards”: The brand with the four rings received the prestigious award in the 2 to 2.5 liter category for its 2.5 TFSI engine. It is the thirteenth win overall for Audi.

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Audi drivers second on the table after victory in Suzuka

Victory in Suzuka: The third event of the Blancpain GT Series Asia was a success for Audi drivers. Marchy Lee and Shaun Thong in an Audi R8 LMS from Audi Hong Kong won the first race in Japan, whilst Aditya Patel and Mitchell Gilbert from OD Racing finished third. In the second round, Jeffrey Lee and Alessio Picariello took third place for J-Fly by Absolute Racing in the pouring rain in Suzuka. The best Audi driver combination on the table is Marchy Lee/Shaun Thong. The racing drivers from Hong Kong sit in second place at the halfway stage of the season, eight points behind the leaders.

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Successful Formula E home race for Audi in Berlin

One pole position, two podiums and 56 points in total: Team ABT Schaeffler Audi Sport inspired the fans with its strong outing at the home Formula E race on the former airport in Berlin-Tempelhof.

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Audi customer teams successful in Europe

At Zolder, Belgium and Misano, Italy, Audi customer teams won seven trophies in total last weekend.

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Audi’s customer teams collected 17 trophies on four continents in May

Audi Customer Racing celebrated a great month, as customer teams took home 17 trophies on four continents in May in the Audi Sport TT Cup, GT3, and TCR.

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