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An exclusive presence: The “Audi Sport” Edition of the Audi R8 Coupé

Silver, red and black are the colors of Audi Sport – and of the new special edition R8 Coupé model bearing its name. Along with specific components in the cockpit and body, the colors heighten the car’s motorsport feeling. Audi is unveiling the exclusive, high-performance sports car for the first time, at the New York International Auto Show. The car is being built in a limited run of 200.

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Plans for two new Q models for Audi production network

Audi is to expand its portfolio with two new Q models and has announced where they will be built: Production of the Audi Q8 will start in Bratislava (Slovakia) in 2018 and the first Audi Q4 will drive off the assembly line in Győr (Hungary) in 2019.

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2017 Audi Innovation Award Registrations are now open

The competition for the second Audi Innovation Award is now open. The competition, led by Audi Middle East in partnership with Dubai Design Week, aims to empower regional designers while archiving intellectual progress in the region.

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Audi on a Winning Streak in 2017 with 9 Awards in the Middle East

Audi Middle East celebrates nine trophies received at award ceremonies during the first quarter of 2017.

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Young and assertive: the new Audi Q2

Whether on an off-road adventure or for everyday driving in a big city – the Audi Q2 is the all-rounder. Sporting a youthful styling and packed with state-of-the-art technology, and is now available at dealerships in the Middle East region already.

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Audi sets a strategic path for the future

In the coming years, Audi will significantly rejuvenate its product range, will launch several electric cars and will enter new digital business areas. The robust core business forms the basis for the required advance expenditure. The Audi Group’s revenue increased to €59.3 billion in 2016 and its operating return on sales before special items was 8.2 percent. The company recognized provisions totaling €1.8 billion for the resolution of the V6 3.0 TDI diesel issue and in connection with Takata airbags. After these special items, operating profit amounted to €3.1 billion, resulting in an operating return on sales of 5.1 percent.

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Pole position in the compact segment: The Audi RS 3 Sedan – Update for the Audi RS 3 Sportback

Audi presented the most dynamic model of the A3 model series, the Audi RS 3 Sedan, at this year’s Motor Show in Paris. With a 400 hp five-cylinder engine, groundbreaking efficiency and an even sharper look, it is the first compact Audi sedan to bear the RS label. Following the world premiere of the RS 3 Sedan at the Paris Motor Show, the RS 3 Sportback made its entry at the Geneva International Motor Show. With the most powerful production five-cylinder in the world, outstanding dynamism and an even sharper look, the car offers an emotional driving experience. The Audi RS 3 Sedan is expected to arrive in the Middle East in by the mid of 2017 with a starting price of $61,250. Market arrival and prices for the Audi RS 3 Sportback are not set yet.

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First Audi Innovation Award winner is announced at Design Days Dubai 2017

The first Audi Innovation Award for the Middle East was presented to Sahar Madanat from Jordan at the opening of Design Days Dubai for her ‘One-Handed Tableware Set’ design with second and third places being awarded to local UAE based designers, Mansour Attia and Nick Karinzaidis for a ‘Metro-bike fly-over’ proposal and a ‘Gaudi style responsive bath system’ respectively.

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New Audi Q5 an impressive performer in the Euro NCAP

The new Audi Q5 was awarded five stars in the Euro NCAP, the organization’s highest rating. The top score means the bestseller from Ingolstadt is among the safest automobiles in its class.

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The new Audi RS 5 Coupé

The new Audi RS 5 Coupé* is the first Audi Sport model in the new RS design idiom. The car’s all-new 2.9 TFSI biturbo engine produces 450 hp and delivers 600 Nm of torque. Standard quattro drive distributes the power to all four wheels.

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Talented and multi-disciplined: the Audi Q8 sport concept

Groundbreaking drive system technology and an accentuated sporty look: at the 2017 Geneva International Motor Show, Audi will be presenting another concept car which demonstrates the potential of the future Q8 model range.

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Audi again best car brand in Consumer Reports

The influential American Consumer Reports magazine has ranked Audi the “best car brand” in 2017 in an extensive survey. This is the second consecutive year that Audi has captured first place. Dietmar Voggenreiter, Board Member for Marketing and Sales at AUDI AG: “2016 was a record year for Audi in the United States, our third largest global market.

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Audi Sport racing academy – promoting talent

The Audi driving experience is now redirecting its program in motorsport: the team around the driver coach and mentor Sepp Haider will focus on the promotion of young talents in the Audi Sport racing academy. In addition to theoretical and sports training, the academy’s comprehensive program also includes practice in the Audi Sport TT Cup and, for the first time, in the ADAC GT Masters.

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New Audi R8 LMS GT4: Audi Sport customer racing headed for growth

At the New York International Auto Show last week the Audi R8 LMS premiered in its GT4 version. Audi Sport GmbH’s customer racing program has been experiencing rapid growth. Audi has been offering the Audi R8 LMS GT3 race car since 2009, followed by the second generation of this success model in 2015, and the RS 3 LMS for the TCR category in 2016. Now Audi Sport’s portfolio of models has been extended once again.

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Motorsport Newsletter – Audi teams victorious in Mexico City and Barcelona

Audi factory driver Lucas di Grassi celebrated a spectacular victory at Formula E in Mexico City. Mattias Ekström was victorious at the 2017 FIA World Rallycross Championship opener at the Circuit de Barcelona-Catalunya and the Audi Sport customer racing teams are aiming to defend their title in the Blancpain GT Series.

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The Audi RS 3 LMS goes for a spin around Dubai

The Audi RS 3 LMS is in the Middle East for a visit. The racing version of the new Audi RS 3 Sedan that made its world debut at the Paris Motor Show, is the latest addition to the Audi Sport customer racing fleet. The TCR version of the Audi RS 3 Sedan puts customer racing at Audi on an even broader base.

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Last DTM test for Audi before world premiere

Audi prepared for the new DTM season in a three-day test on the Portuguese race track at Portimão, covering 1,971 kilometers in total.

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Audi Sport to enter World RX

AUDI AG will be providing factory support to Mattias Ekström’s rallycross project EKS starting in the 2017 season. As a result, Audi Sport, in addition to its commitments in Formula E and the DTM, will be competing in the FIA World Rallycross Championship (World RX) in the future as well.

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Dieter Gass is the new Head of Audi Motorsport

Scheduled change at the helm of Audi Sport: after 23 years of service, Head of Audi Motorsport Dr. Wolfgang Ullrich (66) handed over his post to his successor, Dieter Gass (53). Dr. Ullrich will remain with Audi Sport in an advisory role until the end of 2017.

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Hankook 24H DUBAI a great start for a busy season

With the twelfth running of the Hankook 24H DUBAI, supported by the first-ever race event for prototypes organised by Dutch agency CREVENTIC, and the premiere of the new TCR Middle East series, the 2017 season of the 24H SERIES powered by Hankook got underway at Dubai Autodrome last week. “Again, we have enjoyed an event that was really special in many ways. The number of 95 cars that were present and the 92 cars that took the start were an impressive proof of the popularity of the event.

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Audi RS 3 LMS celebrates class victory – three Audi R8 LMS in the top 10 of the 24H Dubai

Audi Sport customer racing started the 2017 racing season with a strong result: In its first race in the hands of a customer and on making its debut in a 24-hour race, the new Audi RS 3 LMS celebrated a class victory during the 24H Dubai.

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Strong Audi line-up at the Hankook 24H Dubai

The 2017 motor racing season gets underway at Dubai Autodrome with the inaugural Hankook 3x3H Dubai for prototypes (10-11 January) and the Hankook 24H Dubai (12-14 January) “This year’s event will be special as we are organising a race for prototypes for the first time.

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