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China and North America substantially boost Audi sales in January

Audi kicked off 2018 with substantial sales growth. In January, the brand delivered around 149,100 premium automobiles to customers worldwide, up 20.3 percent year-on-year. A sharp increase in China (+73.0%) in particular was a key factor, contrasting with the slowdown in sales a year ago as the company negotiated with its local partners. The brand with the four rings also again clearly increased sales in North America (+9.8%). In Europe (-2.2%), sales in January were, however, slightly below the record-breaking level from 2017.

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Audi Awards since November 2017

Audi stands for Vorsprung durch Technik or ‘Advancement through Technology’. Year after year, the brand with the four rings and its products garners awards from both national and international juries. In the last 4 months alone, awards have been celebrated for the Audi Q2, TT RS, A5 Sportback, A4, RS 3 Sedan and the Q7 from an array of respected international publications.

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Presales have started for new Audi A8 in the Middle East

At the International Dubai Motorshow last November, Audi Middle East celebrated the regional premiere of the new Audi A8. Customers based in the region have been enthusiastically placing their orders since the middle of January 2018 and in only a few weeks, the brand with the Four Rings has already secured over a quarter of their 2018 allocation for their flagship model. With strikingly stylish design, first-class chassis solutions, a touch operating concept and the electrification of all drive units, the fourth generation of the A8 provides the latest reference for Vorsprung durch Technik. The basic price in the UAE for the flagship is 357,000 AED (including VAT); the long-wheelbase version starts at 380,100 AED.

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Audi Smart Energy Network pilot project: eco-electricity intelligently managed

As part of a research project, Audi is running a pilot project with households in the Ingolstadt area and the Zurich region in conjunction with other partners. This involves combining various sizes of photovoltaic systems with stationary storage batteries. The control software by the Zurich start-up company Ampard distributes the solar power intelligently based on the current or plannable demand from car, household and heating system

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Audi Al Nabooda unveil the new Audi RS 5 Coupé in Dubai

The new Audi RS 5 Coupé is the first Audi Sport model in the new RS design idiom. The car’s all-new 2.9 TFSI biturbo engine produces 450 hp and delivers 600 Nm of torque. Standard quattro drive distributes the power to all four wheels.

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Good ideas from employees: AUDI AG saves approximately €108.6 million in 2017

Record results for the Audi Ideas Program: AUDI AG accepted and implemented approximately 15,000 suggestions for improvements from employees in 2017. This led to savings for the automobile manufacturer at its plants in Ingolstadt and Neckarsulm of approximately €108.6 million last year, which is 23.4 percent more than in the previous year.

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Mobility network extends: Audi on demand starts in Singapore

The brand with the Four Rings is now launching the successful premium mobility concept Audi on demand in Singapore. Sophisticated drivers and Audi aficionados can access a wide selection of the latest Audi models at the touch of a button.

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1,878,100 automobiles sold: Audi closes 2017 with new record-breaking sales

AUDI AG has increased its global sales for the eighth year in a row. Despite a turbulent first half of the year, the company achieved a new record-breaking figure: Around 1,878,100 deliveries represent an increase of 0.6 percent.

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Michael-Julius Renz becomes head of Audi Sport GmbH

Michael-Julius Renz (60) is due to become the new CEO of Audi Sport GmbH. He follows Stephan Winkelmann (53), who will leave at the turn of the year to become president of Bugatti.

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Audi as an employer: a magnet for young professionals

Audi is one of the most attractive companies for young professionals with one to ten years of career experience. Experienced engineers and economists give the automobile manufacturer top marks. This is the result of the current employer rankings carried out by Trendence and Universum. In particular, sought-after IT specialists are attracted by Audi’s advancing transformation into a digital car company.

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New record breaking figure for Audi sales in November

Audi continues the upturn of the past few months with its year-end spurt. In November, the premium brand delivered around 160,000 automobiles to customers worldwide, up 4.5 percent year-on-year. The company once again saw a clear increase in North America (+13.6%) and in China (+6.5%), in Europe ( 0.1%) sales came in on a par with the November figure for 2016. Cumulative global deliveries at the end of the month totaled around 1,699,550, 0.8 percent below the reference figure from 2016.

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Next step regarding “digital retail”: Around-the-clock Audi Service Station lays on ultimate customer convenience

Digitalization meets service orientation: Audi is the first carmaker to use digital service stations in the retail sector. Customers can conveniently drop off or pick up their vehicles and pay for servicing at any time, regardless of the dealership’s hours of operation. The station can also issue a replacement vehicle and process its return. Following a successful pilot at two Munich Audi dealerships, the premium brand is now rolling out 30 additional Service Stations to dealerships throughout Germany.

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EKS Audi Sport to attack in World RX with Bakkerud and Ekström

Audi remains committed to rallycross in the 2018 season. The Ingolstadt-based brand will continue to provide factory support to Mattias Ekström’s project. Under its new name, EKS Audi Sport, the team will compete in the FIA World Rallycross Championship (World RX) with two newly prepared Audi S1 EKS RX quattro cars. Andreas Bakkerud, one of the most successful rallycross campaigners, is joining team principal and driver Ekström on the grid in the second car.

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One-two victory for GT4 version of the Audi R8 LMS at premiere in Dubai

Jubilation at the beginning of the year: Team Phoenix Racing with Audi Sport customer racing celebrated the first 24-hour victory of the new Audi R8 LMS in the GT4 class.

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Audi Sport customer racing confirms drivers for 2018

Audi Sport customer racing has announced its driver lineup for the 2018 season and initial racing objectives.

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24 Hours of Dubai to kick off the season for Audi on January 12/13

Never before has Audi Sport customer racing’s representation in Dubai been as strong as this year. 13 of the 93 race cars in the field are sporting the four rings on their hoods. For the first time, the brand will be on the grid with all three current products in the GT3, GT4 and TCR classes.

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Exceptional season: 24 titles for Audi Sport customer racing

Never before has Audi Sport customer racing been as successful with its customers around the globe as in 2017. The title successes and victories of the first- and second-generation Audi R8 LMS and, for the first time, the new Audi RS 3 LMS as well make Audi Sport one of the leading brands in international customer racing. In total, with all customer sport race car models, the teams in 527 races from January to December clinched 428 podium successes including the celebration of 157 victories.

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Regional premiere for three new Audi models at the Dubai International Motor Show

Audi Middle East continues its product offensive with a dynamic range of new models showcasing the latest innovations in technology and performance at the 2017 Dubai International Motor Show from 14th to 18th November 2017. Three regional premieres include the fourth generation of its flagship model, the Audi A8, together with the all-new Audi RS 5 and the first Audi race car for the GT4 category- the R8 LMS GT4, as well as a brand new range of Audi Sport Performance Parts.

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Lucas di Grassi electrifies Rome

Lucas di Grassi and the Audi e-tron FE04 have electrified Rome: The reigning Formula E Champion on a demo drive together with other teams promoted the electric racing series that will be held in Italy’s capital on April 14, 2018. The track layout for the premiere in Rome promises to deliver a race set in spectacular surroundings.

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Audi claims all three DTM titles and driver René Rast makes DTM history

“Golden October” at Hockenheim and a perfect weekend for Audi: The manufacturer from Ingolstadt on clinching a one-two win in the penultimate race of the season secured all three DTM titles early. Audi driver René Rast (30) is the 2017 DTM Champion, so having written a chapter in motorsport history. The German secured the title in his first DTM season – a feat most recently achieved by the Italian Nicola Larini 24 years ago.

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DTM: Audi with strong Sunday at Zandvoort

With a strong team performance in the second of the two DTM races at Zandvoort (Netherlands), Audi has maintained the lead in all three of the DTM classifications.

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Red Dot Awards for the Brand Book of Audi Sport

The new Audi Sport Brand Book received three awards at this years “Red Dot Award: Communication Design” event. The painstakingly produced Brand Book from Audi Sport GmbH won in the Books and Film Craft categories - for the book itself and for two of the films produced for it.

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