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Next step regarding “digital retail”: Around-the-clock Audi Service Station lays on ultimate customer convenience

Digitalization meets service orientation: Audi is the first carmaker to use digital service stations in the retail sector. Customers can conveniently drop off or pick up their vehicles and pay for servicing at any time, regardless of the dealership’s hours of operation. The station can also issue a replacement vehicle and process its return. Following a successful pilot at two Munich Audi dealerships, the premium brand is now rolling out 30 additional Service Stations to dealerships throughout Germany.

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From the pitch to the track: Footballers of FC Barcelona drive Audi

At a speed-packed event on the Circuit de Barcelona-Catalunya race track, the footballers of FC Barcelona received their new company cars obviously all of them Audi models. On top of that, six players experienced a few fast laps as co-drivers in Audi race cars as part of the Audi Sport track attack.

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Audi at NIPS: new approaches to AI on the way to autonomous driving

On the road to autonomous driving, Audi continues powering ahead at top speed: The company is exhibiting an innovative pre-development project at the world’s most important symposium for artificial intelligence (AI) – the NIPS conference in Long Beach, California (USA). The project uses a mono camera that uses AI to generate an extremely precise 3D model of a vehicle’s environment. The conference is co-sponsored by Audi and takes place December 4 to 9.

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“Golden Steering Wheel” for Audi Q5

The Audi Q5 has won the 2017 “Golden Steering Wheel” in the “Large SUV” category. Prior to the selection, readers of the German automotive trade magazine Auto Bild, its 20 European sister publications and the German newspaper Bild am Sonntag had determined nominations from the new cars presented in 2017. An international panel of experts crowned the winner from these nominations. Peter Mertens, AUDI AG Board Member for Technical Development, accepted the prize for the Audi Q5 on Tuesday evening in Berlin.

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‘EZ Move’ for Second Audi Innovation Award

Over 180 registrations from throughout the Middle East and Levant regions were received for the second Audi Innovation Award. A respected panel of designers, architects, professors and experts from throughout the region judged the 2017 theme ‘Autonomy’ to select the top three submissions.

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Audi Autonomous Driving Cup 2017: independently and intelligently around the course

The Audi Autonomous Driving Cup 2017 sees eight teams from German universities do battle for podium positions. The competition will be held for the third time on November 15 and 16 in the museum mobile at the Audi Forum Ingolstadt. The winning team will receive prize money of EUR 10,000.

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Audi on track for comprehensive model and technology initiative

The Audi Group posts robust financial figures at the end of the third quarter of 2017 and continues to push ahead with the transformation of its business. In the first nine months of the year, despite many challenges the Company achieved revenue of €44.2 billion and operating profit of €3.9 billion. This represents an operating return on sales of 8.9 percent. The coming months will see Audi embark on a densely packed program of production starts for 2018, prepare the market introduction of an array of new models and accelerate on its strategic path towards the future.

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Audi redefines Vorsprung at the Future Mobility Forum

Audi presents another two successful models: The new Q5 and SQ5 are now available in the Middle East markets including Bahrain, KSA, Kuwait, Oman, Qatar, UAE, Lebanon and Jordan. The SUV with the four rings combines the sportiness of an Audi sedan with a multifaceted character of an SUV and a highly flexible interior. Whether its connectivity, efficiency or driver assistance systems – the new Audi Q5 and SQ5 once again set standards in its segment.

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FC Bayern München receives new Audi models

FC Bayern München continues to drive cars from Audi. Players and coaches of the international top-flight club used the international cap break for a visit to Ingolstadt this Wednesday to pick up their new “company cars” at the Audi Piazza.

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An Adrenalin Fuelled Judging Session Determines the Second Audi Innovation Award Winner

At an energetic and exciting judging session held at Dubai Autodrome, a prestigious panel of 7 judges from the fields of Design and Education met to decide on the top 3 designs for the second Audi Innovation Award. After a morning of putting the Audi TT through its paces on the track, the judges sat down to debate the serious business of determining the winning design for the theme of Autonomy. This ‘first of its kind’ award for Audi in the Middle East, is aimed at regional up and coming designers to stimulate design research and to highlight innovative ideas that will change the future. The purpose of the award is to act as a design and technology industry motivator in the GCC and Levant regions for design innovation. More information can be found at: https:/audiinnovationaward.com.

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The fascination of pure music: 3D sound in the new Audi A8

Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.

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The new Audi A8: “Vorsprung” redefined

The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model again provides the benchmark for “Vorsprung durch Technik” – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for conditionally automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.

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Regional premiere for three new Audi models at the Dubai International Motor Show

Audi Middle East continues its product offensive with a dynamic range of new models showcasing the latest innovations in technology and performance at the 2017 Dubai International Motor Show from 14th to 18th November 2017. Three regional premieres include the fourth generation of its flagship model, the Audi A8, together with the all-new Audi RS 5 and the first Audi race car for the GT4 category- the R8 LMS GT4, as well as a brand new range of Audi Sport Performance Parts.

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Lucas di Grassi electrifies Rome

Lucas di Grassi and the Audi e-tron FE04 have electrified Rome: The reigning Formula E Champion on a demo drive together with other teams promoted the electric racing series that will be held in Italy’s capital on April 14, 2018. The track layout for the premiere in Rome promises to deliver a race set in spectacular surroundings.

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Audi claims all three DTM titles and driver René Rast makes DTM history

“Golden October” at Hockenheim and a perfect weekend for Audi: The manufacturer from Ingolstadt on clinching a one-two win in the penultimate race of the season secured all three DTM titles early. Audi driver René Rast (30) is the 2017 DTM Champion, so having written a chapter in motorsport history. The German secured the title in his first DTM season – a feat most recently achieved by the Italian Nicola Larini 24 years ago.

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DTM: Audi with strong Sunday at Zandvoort

With a strong team performance in the second of the two DTM races at Zandvoort (Netherlands), Audi has maintained the lead in all three of the DTM classifications.

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Red Dot Awards for the Brand Book of Audi Sport

The new Audi Sport Brand Book received three awards at this years “Red Dot Award: Communication Design” event. The painstakingly produced Brand Book from Audi Sport GmbH won in the Books and Film Craft categories - for the book itself and for two of the films produced for it.

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Audi Sport customer racing presents the 100th Audi RS 3 LMS

In its first year, the Audi RS 3 LMS has already been a commercial success for Audi Sport customer racing. At the first Audi Summit hosted in Barcelona, the customer racing department presented the 100th touring car from its production line.

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Audi celebrates fourth victory in 24 Hours of Spa

In one of the most thrilling editions of the 24 Hours of Spa, Audi has clinched its fourth victory in the world’s biggest GT3 endurance race. After 3,824 kilometers, Jules Gounon/Christopher Haase/Markus Winkelhock had a winning advantage of 11.862 seconds. In a very balanced competition, four marques were battling for victory until the end and ultimately claimed the top four positions.

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Audi celebrates fourth victory in 24 Hours of Spa

In one of the most thrilling editions of the 24 Hours of Spa, Audi has clinched its fourth victory in the world’s biggest GT3 endurance race. After 3,824 kilometers, Jules Gounon/Christopher Haase/Markus Winkelhock had a winning advantage of 11.862 seconds. In a very balanced competition, four marques were battling for victory until the end and ultimately claimed the top four positions.

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Audi leads all three DTM classifications after weekend of racing in Moscow

In the first of the two races at the Moscow Raceway, rookie René Rast has sensationally become the DTM’s “mid-point champion” with a lights-to-flag victory to finish in first place. In the second race Audi campaigner Matthias Ekström (Audi Sport Team Abt Sportsline) has recaptured the lead in the DTM. Three Audi drivers are now ranking in the top four spots of the overall classification.

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Audi to be first German manufacturer in Formula E

Audi will be the first German automobile manufacturer to race in Formula E. The brand with the four rings is taking over ABT Sportsline’s place on the grid. The Allgäu-based team has been successfully present in Formula E since the electric racing series’ inception and in the future will be taking care of the Audi race cars as the fielding team. Audi Sport ABT Schaeffler will start the fourth Formula E season in Hong Kong at the beginning of December.

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“International Engine of the Year”: Audi 2.5 TFSI engine is once again best in class

- Another success for Audi at the “International Engine of the Year Awards”: The brand with the four rings received the prestigious award in the 2 to 2.5 liter category for its 2.5 TFSI engine. It is the thirteenth win overall for Audi.

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Audi drivers second on the table after victory in Suzuka

Victory in Suzuka: The third event of the Blancpain GT Series Asia was a success for Audi drivers. Marchy Lee and Shaun Thong in an Audi R8 LMS from Audi Hong Kong won the first race in Japan, whilst Aditya Patel and Mitchell Gilbert from OD Racing finished third. In the second round, Jeffrey Lee and Alessio Picariello took third place for J-Fly by Absolute Racing in the pouring rain in Suzuka. The best Audi driver combination on the table is Marchy Lee/Shaun Thong. The racing drivers from Hong Kong sit in second place at the halfway stage of the season, eight points behind the leaders.

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