Missing Flash Plugin. Please install the latest Flash Plugin
It is the absolute classic in the Alpine Ski World Cup: the Hahnenkamm race in Kitzbühel. Audi has been a partner both on and off the notorious "Streif" since 2001, and opens the weekend in the traditional manner with the Audi Night.
Not just on that evening but also throughout the sporting contests, Kitzbühel proudly bears the sign of the Four Rings. The athletes set off from ultra-modern starting gates, the architecture of which is based on the design language of the Audi terminal. Advertising banners, flags, balloons and the design of the rear wall of the winners' podium all supplement the wide and varied presence of the car manufacturer in the new Audi Corporate Design at the highpoint of the World Cup season. In the Audi driving experience, participants also have the opportunity to experience the excitement of driving an Audi right on the limit, with safety and sporty thrills in equal measure.