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Group of people, the woman in the foreground smiles


Some see what's there.
We see beyond.

Seeing the world with different eyes is what drives us. And so we dedicate every waking moment to shaping the future. Each day, we bring the world another little step forward – with our ideas, our passion, and our visions for the future of mobility.


Our vision

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  • Concept cars like the AI:ME show what the future of mobility could look like. (The vehicle shown here is a concept car that is not available as a production model.)

  • The optionally available digital OLED taillights³ of the new Audi Q5⁴ are divided into individually controllable, three-dimensional segments. This enables impressive lighting scenarios and personalizable light signatures.

  • The future is electric. Purely electric vehicles such as the Audi e-tron Sportback² are the new everyday companion.

  • The Audi e-tron Sportback combines sporty coupé design and impressive power (300 kW) with a long range of up to 449 kilometers⁶. (Power consumption, combined¹: 23.8–20.9 kWh/100 km (NEDC); 25.7–21.2 kWh/100 km (WLTP), CO₂ emissions, combined¹: 0 g/km)

  • Impressive RS performance and amazing flexibility: The Audi RS Q8⁵ (Fuel consumption, combined¹: 12.1 l/100 km, CO₂ emissions, combined¹: 277–276 g/km) is a masterful engineering achievement.

  • The new Audi Q5⁴ - a premium combination of sportiness and high everyday usability.

  • The Audi RS 7 Sportback is both aesthetic and supreme: The dynamic, wide front with the Audi singleframe gives an idea of the brute force of the V8 TFSI engine (Fuel consumption, combined¹: 11.6–11.4 l/100 km, CO₂ emissions, combined¹: 265–261 g/km).

  • In the beginning is always the idea - and a white sheet of paper. With their thoughts, designs and visions, the designers at Audi play an important role to shape Audi's vision of the mobility of tomorrow.

New perspectives

Woman looking at an Audi e-tron Sportback standing by the sea. Windmills can be seen on the horizon.

Some see design. We see character.

Shapes, materials, and technologies determine the character of every Audi. And the character of every electric Audi model is also visible in the design. Find out more about the design and functions of the Audi e-tron Sportback².

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Audi Q5 in the rear view and a man sitting next to it.

Some see light. We see a vision.

Brighter, more versatile, but with even lower energy consumption: the optional digital OLED technology³ in the new Audi Q5⁴ is the first of its kind. And it shows what’s possible with light in vehicle construction.

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A man stands next to an Audi RS Q8 and gazes into the distance. A skyline can be seen on the horizon.

Some see the speed. We see the engineering.

The body of an SUV, the profile of a coupé and the genes of a sports car: Discover the new Audi RS Q8⁵ (Fuel consumption, combined¹: 12.1 l/100 km, CO₂ emissions, combined¹: 277–276 g/km), a masterpiece of engineering.

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Audi e-tron drives along the low-lying sun.

Some see changes. We see chances.

Our world and our mobility are changing. We see these transformations as opportunities: for even better driving solutions. Find out more about our latest e-tron models.

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A man gazes into the distance.

More about #FutureIsAnAttitude

Discover the whole story: topics, technologies, and ideas that show how Audi envisions the future.

Read more

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The specified fuel consumption and emission figures have been calculated according to the measurement procedures prescribed by law. Since September 1, 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonised Light Vehicle Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO₂ emissions. Starting onSeptember 1, 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO₂ emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. For further information on the differences between the WLTP and NEDC, please visit are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to voluntarily also give the WLTP figures until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individualvehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. attachments, different tire formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical INTERNALpower consumption, CO₂ emissions, and the performance figures for the vehicle.Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (
Power consumption, combined¹: 23.8–20.9 kWh/100 km (NEDC), 25.7–21.2 kWh/100 km (WLTP), CO₂ emissions, combined¹: 0 g/km
Some of the equipment featured or described is special equipment, which is available at an additional cost. You can find detailed information about standard and special equipment in your country by consulting your national Audi website or by visiting your Audi dealer.
Fuel consumption, combined¹: 7.5–5.3 l/100 km, CO₂ emissions, combined¹: 171–139 g/km
Fuel consumption, combined¹: 12.1 l/100 km, CO₂ emissions, combined¹: 277–276 g/km
The maximum value requires the driving mode “efficiency” with air conditioning and heating switched off. A further requirement is the use in city traffic at temperatures above 5°C and with 19-inch standard tires.