Christina Huber, user interface designer at Audi, developed the process in cooperation with Italdesign, a Four Rings’ subsidiary and design studio in Turin, Italy: “The Audi urbansphere concept is a sheltered haven. For the health use case, the car orchestrates a truly immersive cocooning effect by conjuring an extraordinary ambience that’s unlike anything you find at home.”
Yet this is just one aspect of an end-to-end experience. When a passenger approaches the Audi urbansphere concept, the vehicle initiates the welcome scenario – projecting a carpet of light onto the ground and automatically opening the doors. This reveals the inlays and ambient lighting, as the seat turns towards the open doors. Once you’ve settled in, the digital interface’s personal assistant greets you and welcomes you aboard. Christina Huber explains: “The digital assistant is like a butler, permanently on call, poised to cater to your every whim, offer advice and interact with you.”